Brimful Drinks

Expertise in no & low alcohol drinks

We believe that all drinks should taste good, look good and feel good, whether they have alcohol in them or not. For us, the  no & low experience should feel just like drinking a fine wine in a good restaurant, or a bespoke cocktail in a top bar.

We can help your no & low drink succeed, by supporting you through the whole process, from product formulation to benchmarking and branding. We can develop a vocabulary for your drink, talk to your consumers, develop your perfect serve, and train the people who will serve your drink in the on-trade or sell it in retail or online.

In short: we want your drink to succeed, and we can help to make that happen.

What we do

With over 50 years’ experience in the hospitality and drinks industries, and dedicated to no & low since 2105, we understand the category better than anyone.

Services we offer: 

  • New Product Development
  • Flavour Profiling & Benchmarking
  • Brand Strategy & Advocacy
  • Beverage Program Development & Implementation
  • Training 

Who we are

Man with shaved head and lfull grey beard, smiling and holding up a stemmed glass filled with golden liquid in 'cheers' pose.

James Morgan

Before forming the consultancy James enjoyed a 25-year career in hospitality both front of house and as a chef. He has expertise in all drinks development processes from concept to production. A Fine Art graduate with a Masters of Research in Cultural Studies, he approaches projects with creativity and a critical eye for detail.

Chris smiling

Christine Parkinson

Chris brings 40 years experience in hospitality and beverage leadership. She created one of the first major no & low lists whilst Group Head of Wines at Hakkasan. At Hakkasan she also implemented a range of innovative wine lists, picking up many awards along the way including IWSC Lifetime Achievement, Imbibe Industry Legend, IWC Sake Contributor and a Wine & Spirits Ambassador Catey. She also hosts our own podcast ‘The Alcohol-free Sommelier’

Our Clients

Our client list is as diverse as our experience. From small ambitious start-ups to globally recognised brands. We bring specialist expertise to all projects, providing clarity and strategic insight and collaborating with great people to develop quality drinks and beverage programs that deliver on quality, flavour, authenticity, sustainability and exceptional customer experiences.

Some of our clients:

NINE ELMS No.18 ⋅ Hakkasan Group ⋅ KolibriTravers Smith LLPDistill VenturesMother Root Zero Zilch Zip Better Rhodes Agua de Madre Jin Jin Club Soda The Wine Society ⋅ 

 

 

 

 

 

Brimful Drinks Ltd – registered in England No 12052676

Registered Office: Treovis Mill, Luckett, Callington, Cornwall, PL17 8LG

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